THE NEW "IT" BUILDINGS IN NEW YORK CITY'S LUXURY REAL ESTATE MARKET - by Mark Maurer (Originally for The Real Deal [15 July 2014] and Reprinted in Business Insider )
One57 (left) and Time Warner Center (right) Reuters/Wikipedia THE NEW "IT" BUILDINGS IN NEW YORK CITY'S LUXURY REAL ESTATE MARKET What’s in vogue one moment is often passé the next — a maxim that holds true for luxury real estate. The gleaming towers that are now in fashion in Manhattan are edging out yesterday’s “it” buildings, attracting the high-end buyers who might otherwise have bought their predecessors, even when those “old” buildings debuted relatively recently. Which new developments are taking place of the old? This month, The Real Deal paired five new Manhattan construction projects with headline-generating buildings of 15 years vintage or less. Purely by being new, the latest projects can boast advantages like fresh finishes and more built-in technology. And in the eyes of a buyer, newer often equates to better. “Developers can make the new model even better based on what they know to be successful,” said Douglas Elliman broker Jessica Coh...